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Product Design UI/UX

8 Tips on Colors in Interface Design

Tip #1 Consider the Psychology of Colors

UI design wouldn’t be the same if everything were black and white. Color plays a role in everything from designing UI buttons to conveying emotion.’

Consider the Psychology of Colors

 

Tip #2 Understanding your Audience

The colors you choose for your product might evoke different things to different users. Understand who these users are and their preferences. Men and women can be one of many possible classifications to put in mind. 

Understanding your Audience

An audience classification can be grouped according to Industry, Age Group, Interest, and other demographics.

Tip #3 Balance is Key 🗝️

The 60–30–10 is a timeless decorating rule that can help you put a color scheme together easily. The 60% + 30% + 10% proportion is meant to give balance to the colors used in any space including your user interface. 

Balance is Key

Tip #4 Understand Brand Archetypes

Brand personalities are based on a certain brand archetype. An archetype has a specific set of color schemes you can choose or base from. There are 12 but let’s use Magician as an example.

Understand Brand Archetypes

Tip #5 Consider Contrast

Contrast is one of the 3Cs of interface design. Contrast is one of the key factors influencing the scannability and visual hierarchy of the page. It enables the designer to present the layout in a way that informs users which points of interaction are vital and which ones are secondary. 

Consider Contrast

Tip #6 Blue is King 👑

Everyone just loves it which is why many of the biggest tech companies utilize it. In fact, it’s the favorite color of both men and women. Just look at Facebook, Skype, IBM, Intel, and HP who use this passive color to symbolize freedom, trust, intelligence, and progress.

Blue is King

Tip #7 Design with Accessible Colors

There are an estimated 285 million people in the world who are visually impaired. Other than having a well-designed interface, we should also make sure it’s designed with accessibility in mind. Take a look at how colors are viewed by users that are visually impaired.

Design with Accessible Colors

There are a lot of tools and guidelines you can use to check if your product passes the web accessibility guidelines.

Tip #8 Tools of the Trade 🛠

A lot of companies have their own system and tools to come up with the best color schemes that are aesthetically pleasing and accessible. Here are a few tools LANEXUS use in designing interfaces:

Tools of the Trade

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