ReviewBuzz is a web app that gives customers a suite of tools to manage their online reputation and the relationships that influence it.


The Challenge

ReviewBuzz needed to scale their development team and partnered with Lanex. The local development team's challenge was to keep up and dive into the company's recurring platform to build and improve the direction of the product architecture. With complexities in the platform's functionality and with a litany of pressure, the team's challenge was to keep up and deliver on time whilst a product revamp.


The Solution

LANEX primary role is to help in putting into action the architecture that RB has planned for their platform. From monolithic architecture, we move to a microservices pattern in order to achieve a maintainable, testable, and scalable platform that we’ve been aiming for. It allows us to loosely coupled the business logic into small services which gives a better picture of the platform as a whole.

Implemented Features

Rewards Functions

Integrated a reward system that allows the clients to reward their employees based on their reviews. Employees can request a reward using points which they earned from their reviews and surveys

Review Generation

Features that allow the client to request for reviews using text message and email communications.

Review Management

Implemented a dashboard where the client can easily sort and filter by employee, location, review site, and channel. The client will also get alerts for negative reviews which they can easily respond to.

Third Party Integrations

Integrate with industry-leading software such as Service Titan which allows the clients to send automated review requests

Review Sites (Auto-Detection)

An auto-detection feature that allows the client to set a priority to their list of review sites. The system will automatically direct the customers to the review sites that matter most to them.


The system provides a KPIs that lets the clients know exactly how their company and team are performing.

Technologies Used