WebWeb AppBespoke SoftwareData Analytics
the challenge
The client, despite being a major automobile brand, did not have an effective method for communicating efficiently with their users for their marketing department in Japan. The users were specific media outlets and journalists, which the client usually invited to events and test-runs to try out their new products, prior to market release. Until the project, their communications were mostly based on phone calls and fax machines, without a center point to aggregate all the incoming information.
the solution
With collaboration with a local agency, Lanex developed a web app software which allowed media users to check and book upcoming events as well as available vehicles for test runs. Additionally we helped develop a user friendly admin portal that the marketing department used to manage schedules, inventory, reservation approval, and user data. This helped drastically improve the complex process handled by the client.
Implemented Features
Rewards System
Review Generation
Review Managment
Integrated a reward system which allow the clients to reward their employees based on their reviews. Employees has the ability to request a reward using points which they earned from their reviews and surveys.
Feature that allows the client to request for reviews using text message and email communications.
Integrate with industry-leading software such as Service Titan which allows the clients to send automated review requests.
Third Party Integrations
Review Sites (Auto-Detection)
Integrate with industry-leading software such as Service Titan which allows the clients to send automated review requests.
An auto detection feature that allows the client to set a priority to their list of review sites. The system will automatically directs the customers to the review sites that matter most to them.
The system provides KPIs and let the clients know exactly how their company and team are performing.


Technologies Used


Management Technologies
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